Records with a verified mobile phone or direct email for a decision-maker.
Also on every record
Opening date
Business type & cuisine
Ownership & parent group
Square footage & seats
Website & socials
The story
Confirmed opening dates
Corrections & updates
Verified by our newsroom
How it works
From first signal to your pipeline.
01 · Detect
We detect an opening
02 · Verify
We research and verify
Research team4 journalists on this openingResearch the businessInterview the ownerConfirm decision-makersAssigning the team…Maya is researching…Daniel is interviewing…Elena is confirming…Verified
03 · Deliver
We deliver it to you
New openingSalesforceHubSpotWebhookEmail
CaféRestaurantShopBakerySalon
Research team4 journalists on this openingResearch the businessInterview the ownerConfirm decision-makersAssigning the team…Maya is researching…Daniel is interviewing…Elena is confirming…Verified
New openingSalesforceHubSpotWebhookEmail
Detect
We detect an opening
Our systems monitor economic activity in every market we cover, and our local network surfaces new and expanding businesses early.
Verify
We research and verify
A journalist researches every opening, interviews the people behind it, and confirms the details and decision-makers.
Deliver
We deliver it to you
Straight into your CRM, or by webhook, email, CSV, web app, or API.
Integrations
Delivered into the tools you already run.
The same newsroom-verified openings — feeding your pipeline, your workflows, and whatever you build.
Search and export on demand, or give your agents access with our developer integrations.
API
MCP
ChatGPT
Claude
Copilot
Testimonials
Powering sales teams at leading food & retail sellers
Whatnow has developed exceptional tools that empower our reps in the field, and they continue to stand out as one of the most supportive, engaged, and forward-thinking partners I've had the pleasure of working with.
Nina Goyco
Senior Business Development Leader, Payroll Strategic Partnerships, Auris
It is like gold when we get a Whatnow lead. We signed more restaurants than we have in any other season — with less people doing it.
Lori Strankowski
Executive Director of Sales, Passport Unlimited
What I think is really part of your unique value proposition, is that you can give us direct contact info where the SDR team can pick up the phone or send out an email and not have to hunt for that contact information.
Beau Dunker
Head of Global Performance Marketing, OpenTable
A 5–15% success rate, which for what we're doing is great. It's become a resource that all of our locations are utilizing and jumping on when they can.
Michael Grubb
Director of Marketing, Cresco Resco
The Whatnow Ecosystem
Combine with our programs to achieve a truly unique GTM strategy.
Track each opening as it takes shape with Signals, and meet the owners in person at Whatnow Events.
Monitor the businesses in your pipeline for buy-signals. When a lease is signed, a permit is filed or a license is approved, the update lands in your CRM so you can act before the window closes. Now in beta. Explore Signals.
Whatnow Happy HourIndustry only · Austin, TXGoingPriya · Juniper RoomAndre · Bar MelbaLucia · Bluebonnet CoffeeIntro to PriyaCall booked
Whatnow Happy HourIndustry only · Austin, TXGoingPriya · Juniper RoomOpening soonAndre · Bar MelbaOpening soonLucia · Bluebonnet CoffeeOpening soonIntro to PriyaCall booked
Meet the owners at Whatnow Events
Industry-only happy hours, dinners and workshops, twice a year in every city we cover. Get in the room with operators opening soon, because a warm introduction beats a cold call. See upcoming events.
Qualified Openings
See what’s opening in your territory.
Tell us the markets you sell into. We’ll show you how the feed lands in your CRM.